FIND OUT WHAT DRIVES US.

25

YEARS MANAGING AUTOMOTIVE
CUSTOMER EXPERIENCES

700,000

INTERACTIONS WITH AUTOMOTIVE
CUSTOMERS ANNUALLY

3.4M

VEHICLES UNDER
CLUB AUTO MANAGEMENT

ABOUT US

More than just roadside assistance.

 

Club Auto understands the needs of automotive companies and their customers. For 25 years, Club Auto has remained 100% focused on serving the automotive sector. Its all we do.

 

It all started in 1992 when Automotive OEMs decided to include roadside assistance as a component of the new car warranty. With its 100-year history of providing roadside assistance services, the Canadian Automobile Association (CAA) founded Club Auto to serve as the B2B provider of roadside assistance services to this market. Today, with exclusive access to the CAA Roadside Assistance service network, Club Auto leverages direct integration with over 6,000 of the top service providers across Canada to deliver the fastest response times and highest quality service in the industry. Club Auto is the premier provider of B2B roadside assistance services in the country.

 

By constantly seeking new ways to enhance the customer experience and deliver unparalelled value to its clients, Club Auto developed and launched the very first OEM mobile roadside assistance application in 2014. More recently, Club Auto added new mobile capabilities called Service Tracker, a complimentary mobile app that provides an "Uber-like" experience to customers requesting roadside assistance through their smartphone. To maintain its leadership position as a customer experience management company in the era of the connected car, Club Auto has invested wisely in people, processes and technology. Working closely with the top automotive brands in the business, Club Auto has evolved beyond roadside assistance to become a valued strategic partner in the automotive sector. Today, with its world-class contact centre and robust technology platform, Club Auto provides a full suite of mobility-related services tailored for automotive customers. Club Auto utilizes new and emerging technology to manage the customer experience both inside and outside the vehicle, with the goal of transforming any negative car ownership events into positive brand experiences. Club Auto has been keenly focused on making the right investments to position the company as a top strategic partner today, and one that is well prepared for the future of automotive mobility.


ON-DEMAND MOBILITY SERVICES

• Next-Gen Roadside Assistance 
• Connected Car Integration 
• Travel Assistance 

CUSTOMER EXPERIENCE MANAGEMENT

• Inbound Customer Care Programs
• Outbound Customer Loyalty Campaigns 
• Customer Information Services  

MOTORIST SAFETY & SECURITY

• Emergency 911 Services 
• Recall Campaign Management 
• Accident Assistance